Fundraising in North America

Fundraising in North America

Everything you need to know about raising funds as a startup founder

While every entrepreneur comes with a unique story of success, failure, confusion, late-night discoveries, and more, one of the biggest challenges all entrepreneurs face is the lack of understanding of the process of getting an investment.

From the stages of startup funding, the different sources of startup funding, preparing your pitch, to the hundreds of curated resources, Fundraising in North America will help you master the process of fundraising and get started in no time.

You Will Learn

The Stages of Startup Funding

Where to Get Startup Funding

The Process of Startup Funding

The Art of the Pitch

Investment Readiness Workshops

Curriculum

Welcome

13:08

  • Welcome + Ray Walia Intro
  • Investment Perspectives
  • Why Investors?
  • How does this module works?

The Stages of Startup Funding

10:38

  • The stages of startup funding
  • The importance for founders
  • Find out your funding stage
  • [Article] A Guide to Seed Fundraising
  • [Infographic] Visualizing the Stages of Startup Funding From Pre-Seed to IPO
  • [Resource] Glossary of Funding Types
  • [Resource] The Hacker Guide To Angel Investing
  • [Resource] Understanding Startup Investments
  • [Article] Invest in Experience or Potential?
  • [Article] What Founders Need to Know: You Were Funded for a Liquidity Event – Start Looking

First Investment Readiness Workshop

  • Create Your Source Communication Document
  • Book Your First Investment Readiness Workshop

Where to Get Startup Funding

07:54

  • Sources of funding
  • Why you need to seek more than one source?
  • Unexpected sources of funding
  • Angel Investors
  • [Resource] The complete guide to startup & scaleup funding in Canada
  • [Resource] Who’s Who In Ed Tech? Top Investors And Their Board Seats
  • [Video] Hacking AngelList syndicates with cofounder Naval Ravikant
  • [Resource] Announcing Intros for Canada: Get intros to top angels
  • [Article] How I raised $400,000 in two weeks, from 61 investors, through AngelList
  • [Article] 9 steps to finding angel investors for your business
  • [Article] The rise of the family office venture investor
  • [Resource] A quick guide to venture debt
  • [Resource] Venture Debt: 50+ Options for Anti-VC SaaS Founders
  • [Resource] Sources of Funding
  • [Resource] Canada’s Top Venture Capital Firms
  • [Resource] Canada’s Best Incubators & Accelerators

Second Investment Readiness Workshop

  • List the Investors You Seek
  • Book Your Second Investment Readiness Workshop

The Process of Startup Funding

46:32

  • How to get started?
  • Why build a network?
  • Things to keep in mind and pitfalls to avoid
  • Investors are a key element
  • The Art of Valuation
  • How to do investment right
  • [Article] What’s the FIRST thing you need to do before fund raising?
  • [Article] 9 steps to finding angel investors for your business
  • [Article] “Ask for money, get advice. Ask for advice, get money twice”.
  • [Article] Raising Venture Capital
  • [Resource] Raising Capital: This is the Advice We Give Our Founders
  • [Resource] Demystifying the Six Documents You Will See When Raising Venture Capital
  • [Article] How Many Investors Should You Talk to in a VC Fund Raise? And How Do You Prioritize?
  • [Article] What Should You Send a VC Before Your Meeting?
  • [Resource] Term Sheets 101: A beginner’s guide to VC term sheets
  • [Resource] Cap Tables 101: The Startup’s Guide to Cap Table Management
  • [Article] Some Advice Before You Hit the Fund Raising Trail
  • [Article] How Long It Takes To Raise Capital For A Startup
  • [Article] Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever get

Third Investment Readiness Workshop

  • Answer Questions Investors Ask
  • Start your Investor Outreach
  • Book Your Third Investment Readiness Workshop

The Art of the Pitch

84:42

  • What is a pitch really?
  • Why is it important to pitch?
  • How should founders prepare their pitch?
  • Why is a pitch not one pitch?!
  • What are some of the best pitch tips?
  • The core skill that every entrepreneur must master
  • It's the market, stupid!
  • Master Public Speaking
  • Be Ready for Everything
  • [Article] The Art of the Pitch
  • [Resource] The Quick and Dirty Guide to Creating a Winning Pitch Deck
  • [Resource] Silicon Valley Legend Creates Pitch Deck Template For Entrepreneurs
  • [Article] The Only 10 Slides You Need in Your Pitch
  • [Resource] 18 Pitching Essentials: How to Pitch an Idea to Investors (and Early Customers)
  • [Resource] 30 Legendary Startup Pitch Decks And What You Can Learn From Them

Forth Investment Readiness Workshop

  • Build Your Master Pitch Outline
  • Develop Your Core Pitch Outline
  • Create Your Four Core Pitches
  • Book Your Forth Investment Readiness Workshop

More Startup Funding Tools & Resources

03:07

  • [Video] Tell us about the resources available through this module
  • [Video] Final words from Ray
  • [Resource] List of Startup Funding Tools & Resources

About Your Instructors

Ray Walia

Ray Walia

CEO | Launch Academy

Ray Walia is a serial entrepreneur with over 20 years of experience in both the entertainment and technology sectors. 


Ray founded Launch Ventures which owns and operates a network of private incubators, innovation labs, and investment funds. The most prominent incubator is Launch Academy, Vancouver’s leading entrepreneurship facility, which has incubated more than 3500 entrepreneurs of which 300 have grown their startups to Seed and Series A stage and raised over $300 Million in funding. 


Launch Academy is a designated provider for the Canadian Startup Visa Program. Ray was named Entrepreneur Mentor of the Year for 2014 and 2015, BIV Top Forty Under 40, G20 Young Entrepreneur, and BC Tech Person of The Year Finalist 2018.

ray@launchacademy.ca

Hussein Hallak

Hussein Hallak

Senior Partner | Unleashed Ventures

Hussein launched his first tech startup in 2002 (acquired in 2003). Since then he helped build over 20 successful companies and trained thousands in the dark arts of entrepreneurship, digital marketing, and personal branding.

His second tech startup was the world's first and largest marketplace for Middle Eastern art in 2006 (acquired), and in 2018 he launched Next Decentrum, an Ed-Tech startup that raised $450K in 3 months.

Recognized as one of 30 Vancouver tech thought leaders and influencers to follow, and featured in Forbes, BBC, BetaKit, Entrepreneur, DailyHive, Notable, and CBC.

hussein@launchacademy.ca

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